About Me

The first contact with the wine industry was 16 years ago. I came from a totally different and much more technical field (the paper industry), but the years of experience in organization management, and the specialization in economics and engineering, helped me to quickly adapt to the specifics of the wine market. Wine - as a product in itself, is extremely attractive and inspirational when we talk about promotion, sales and business in general, and this created my "addiction" to this field. For 12 years I have been leading the Budureasca team - one of the largest and most modern wineries in Romania, located in Dealu Mare, with a production of 2.2 million liters per year and a vineyard area of ​​280 hectares. We started with the elaboration of the business strategy and the development of the architecture of the product portfolio, we continued with the building of the marketing and sales team, then with the creation of the sales network and the development of the sales channels, until the implementation of the latest projects for efficiency and optimization of the activity and of the results. I was credited with a lot of trust and all the necessary resources were made available to me, which generated a lot of pressure and made the expectations very high.