About Me

A first-generation American, Martin has held influential roles in many sectors of the wine industry since 2002: wine director, importer, educator, international judge, award-winning winemaker, and writer. His wine story began with an over-indulgent Parisian dinner as a Stanford undergrad; soon after he was stocking shelves at his local wine shop. In 2011, Martin became the principal buyer for national wine club programs including The New York Times, Food & Wine Magazine, Williams-Sonoma-Wine, and was named one of Wine Enthusiast’s Top Forty under Forty Tastemakers in 2015. After working harvest at Solomon Undhof in 2016, he took over production for Sonoma-based Peter Paul Wines, a role he continues to this day.     In 2018, Martin became the first Master of Wine of Mexican descent and founded Reyes Wine Group LLC, a multidisciplinary wine consultancy with a growing specialization in climate action. That same year, he launched Reyes Selections, a small East Coast portfolio culled from his years as an international buyer. In 2020, Martin co-founded Wine Unify, an organization that increases and empowers the presence of underrepresented communities in wine through education funding and mentorship. Martin’s work has been featured in JancisRobinson.com, American Association of Wine Economists, and Napa Valley Viticultural Society’s Annual Journal. During his spare time, Martin teaches WSET courses, judges at various international competitions (Decanter, TexSom, IWC, James Beard), attempts to become fluent in a fifth language, and unfortunately for his family and dinner guests, is an avid purveyor of dad humor.     Notable Highlights   Named one of 2020's US Wine Industry Leaders - Wine Business Monthly   Winning Article 2020 Writing Competition: Sustainability Heroes – Spottswoode Winery  - JancisRobinson.com   Best Paper Award, Vienna Conference July 2019  - American Association of Wine Economics   Associate Instructor during 2017/2018 WSET Educator of the Year short-list - GrapeExperience.com     Winemaking Accolades:   Wine & Spirits Magazine:   93Pts - 2016 Peter Paul Napa Valley Cabernet Sauvignon & One of "Year's Best US Cabernets"  95Pts - 2018 Peter Paul “Master’s Blend” Napa Valley Red  Wine Advocate:   93Pts - 2017 Peter Paul Bacigalupi Russian River Chardonnay   93Pts - 2017 Peter Paul “Mary” Sonoma Coast Pinot Noir    Wine & Spirits:  94Pts - 2018 Peter Paul Napa Valley Master's Blend   95 Pts - 2018 Peter Paul Napa Valley Cabernet Sauvignon   91 Pts - 2019 Peter Paul Russian River Valley Bacigalupi Vineyard Chardonnay